Don’t Mess Up With the Brands

A few weeks ago, Chanel took an ad in WWD  to tell  readers that Chanel was not a generic name that could be used here and there to describe a piece of clothes. On the catwalk, for the Spring/Summer shows, many outfits were obviously inspired by the design of Mademoiselle: short jackets in Jacquard with interesting brims but ….don’t say it! don’t say   it is C….L style or you might get in trouble. “Our lawyers don’t like it” said the ad in a rather threatening tone.

Now it is Christian Louboutin’s turn. He is suing French rapper Ol Kainry. In his new album Iron Mic due on October 20th, Ol Kainry was singing “Sexy leggings and Louboutin” with a refrain “Louboutin, Louboutin… sexy, sexy leggings”. Well, the French rapper’s fans will be disappointed.  Justice will decide on October 20th whether the album may be released or not. Already, as a sign of good will, Ol Kainry has offered to destroy the 8000 albums already produced but not yet distributed. Louboutin’s lawyers wish that their client’s image be used in a correct way and especially dislike seeing  on the video “false “Louboutin’s stilettos, imitating the real things with its famous red sole.

Too much publicity in the difficult neighborhoods (Les cités) may not help the rapper to sell but not Louboutin…

Well too bad the song was fun. Check it out


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