Carine Roitfeld creates the magazine CR and talks about launching a perfume. Soon she will be manufacturing her own line of clothes, and a new brand will be born. We now need to market ourselves to simply exist. A twitter account, a face book page and a blog, … there it is. A new brand!
There is only M-O-N-E-Y spells Richard Gere in his new movie Arbitrage ( How disgusting money can be?) Being a brand is probably about that also, money… wanting to be rich and famous. Money and marketing …
http://www.nytimes.com/slideshow/2012/09/06/fashion/20120906-Carine-Roitfeld-11.html
Pascale Richard 
Excellent, succinct and disapproving, so perfectly French!
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David Lincoln Ross Expert Writer on Wine, Food & Travel and All Things Luxury
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Thanks! Faithful followers this all we need to become a brand! Right?