Being a Brand


Carine Roitfeld creates the magazine CR and talks about launching a perfume. Soon she will be manufacturing her own line of clothes, and a new brand will be born. We now need to market ourselves to simply exist. A twitter account, a face book page and a blog, …  there it is.  A new brand!

There is only M-O-N-E-Y spells Richard Gere in his new movie Arbitrage ( How disgusting money can be?) Being a brand is probably about that also,  money… wanting to be rich and famous. Money and marketing …

http://www.nytimes.com/slideshow/2012/09/06/fashion/20120906-Carine-Roitfeld-11.htmlImage

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2 Comments

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2 responses to “Being a Brand

  1. davidlincolnross

    Excellent, succinct and disapproving, so perfectly French!

    Sent from my iPhone

    David Lincoln Ross Expert Writer on Wine, Food & Travel and All Things Luxury

    Marketing Consultant/ Experienced Speechwriter/ Editor/Wordsmith/ Freelance Journalist

    Mobile: +1 646 420 7214 website: http://www.davidlincolnross.com

    blog: davidlincolnross.wordpress.com

    Contributing Editor: Food, Wine, Spirits and Books http://www.thedailybeast.com

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